About Cervin Media
Cervin Media has been producing informational based products since 1989. Since we established the business we have always strived to;
- Provide product solutions that work for both our advertisers and our users.
- Meet the needs of those who use our products, this involves staying in touch with our customers and delivering our products in different ways to meet those needs.
Today our product range is mainly focussed on solutions for the medical sector and health consumer. We also produce the NZ Principals Magazine on behalf of the NZ Principals Federation.
Our New Zealand products:
Medical Specialists & Hospitals NZ directory (Published since 1992).
Primary Health & Wellbeing directory (Published since 2007).
Specialists & Referrals an application within Medical Practice Software. Currently working in the Medtech PMS.
NZ Principal Magazine and e-magazine. For more information click on the thumb nail image of magazine (link this to www.nzprincipal.co.nz)
Our Australian products:
Medical Specialists New South Wales & ACT directory (Published since
Medical Specialists Victoria & Tasmania directory (Published since ).
A short history of our beginnings
In 1989 my wife, Anne-Marie, and I along with two friends set up a publishing company at our house. For several years we produced annual community directories for councils throughout the country, before deciding to create our own directories in the education sector based on the same business model – directories with quality information funded by advertising/listings and distributed free to a niche market. In 1991 I decided to expand and create a directory in the health sector, and for months I constantly tried to find an information gap in the health sector.
One day as I was taking my son to the doctor I began to think about the information a GP needed. In my mind I ran through a GP’s consultation process with a patient – discussion, examination, prescription and possible referral to a medical specialist. I knew GPs had an annual publication about the different medicines, but I suspected that they didn’t have organised information on all the different specialists.
At the end of the consultation the GP said that if the prescribed medicine didn’t work he would refer my son to a specialist. I asked him how he knew which specialist to refer a patient. He showed me a folder that contained a stapled list of specialists the medical centre used. The folder also contained business cards, and some specialists had sent him letters with detailed information about their areas of expertise, which he said was very useful. I suggested that what GPs needed was a comprehensive directory updated annually with detailed information on specialists – he agreed that this was a good idea. I had found an information gap!
Within a month my wife, Anne-Marie, and I wrote to every specialist in New Zealand inviting them to participate in the first edition of our new annual publication about to be distributed free to every GP in the country – The New Zealand Medical Specialists & Hospitals Directory. Some 20 years later a greatly expanded and developing version of this directory is now to be found in this website.
Maurice Cervin
Director / Chairman
Cervin Media (Need to source picture of Maurice and Anne-Marie)